Go Horse – The horse is… fashionable!

Horse riding is confirmed as the most loved sport in the fashion world. A winning combination that helps to communicate image and elegance, but also great positivity. First of all, the beautiful Charlotte Casiraghi was the testimonial of Gucci with her horse and had a personalized uniform from the Double G Maison. Discover now all our travels, tours, holidays and horse trekking. Fashion and horse riding are in fact two worlds that more and more often meet and learn something from each other. This is confirmed by Nicole Fouquè, fashion journalist and trendsetter, who has been attending stables since she was a child (her father was one of the leading representatives of this sport and instructor) competing in horse competitions with her broodmares Leonarda and Whitney; ” I live with passions and the fashion one is the other lifeblood of my existence. I know many designers who ride horses, for example the stylist Vivetta, who has a past as an Amazon and soon dreams of getting back in the saddle. For my part, I go from a fashion week to a riding school … saying with irony going from the stars to the stables!”.

Valentina D’Amato , after ten years spent in the Moschino style office, left everything to go and live outside Milan and cultivate her passion for horse riding by launching herself into the project “Le grenier de vivi” , bags in vintage fabrics that recall the school satchels, with the logo represented by a rocking horse. Patrizia Pepe has just presented a capsule collection “BE A VOICE, WOMAN!” which invites women to express their character, personality and energy by choosing as testimonial the Sicilian singer Levante, photographed in a riding stable with the horses that inspire the country-style garments of this collection. And still Riccardo Pozzoli CEO of The Blonde Salad , Chiara Ferragni’s magazine, which is dedicated to this sport with great results, so much so that it will soon start competing. And how many mothers then follow their children in horse racing competitions! One above all Simona Spaiardi , Communication Director of Paul & Shark , assiduous frequenter of the CIL – Centro Ippico Lombardo, where her two daughters, Beatrice and Carolina, have been riding and following courses for young Amazons for years. The pr and socialite Ursula Giustina Crespi has also made a personal style of it; “I rode a horse when I was eighteen and I have never gone down since then, involving my whole family today! I like to wear jackets made by a tailor of yesteryear, with classic British cuts, but having fun having them lined with fabrics with unexpected patterns and super contemporary colors or combining them with designer gilets. I indulge myself with Hermes accessories, I look for particular plastron pins, from niche jewelers or in London’s vintage shops. If there is a horse nearby, it does not escape us, even if printed on a fabric! ”. In Verona, where Fieracavalli, the largest international exhibition dedicated to the sector, was held in October 2017, there are many VIPs who have dedicated themselves in the equestrian world.

Andrea Bocelli , Antonella Clerici, Fabrizio Frizzi, Nicole Berlusconi, Natalia Estrada, Vittorio Sgarbi, are just some of the names of the characters who have not been able to resist the fascination and passion for horses. The heiress Athina Onassis , engaged in the competitions of the only Italian stage of the Show Jumping World Cup, also competed among the international names. Godmother of the event Matilde Borromeo heir of the historic family. The essential accessory for those who practice this sport? Without a doubt the watch , and it is no coincidence that many Maison, such as Longines , choose to sponsor competitions and contests. It is essential for those who work with a horse to calculate the times and therefore it becomes an elegant, but also useful tool. The happiness that is felt riding this animal is to borrow a little freedom, especially from daily life.